BizDev Intern
BorderX Lab is creator of the Beyond Fashion and Beauty Discovery Marketplace launched in 2014. We connect Chinese shoppers to official websites of brands and merchants like Saks, Bloomingdales, Everlane, Finish Line and Alexander Wang. Through our direct partnerships with major US and European fashion + beauty brands we guarantee our users receive authentic products at authentic prices. For brands we provide a turn-key solution to China localization and logistics. BorderX Lab has offices in Silicon Valley and Shanghai.
We are looking for looking for a BizDev Intern who is interested in marketing, data-driven growth hacking, social media and influencers. You will be working closely with our BD and marketing teams to conduct merchant research and support the Chinese American user growth project.
Responsibilities
Marketing: Chinese American user growth tasks (70%)
- Support and create buzz-driven content for social media channels (Youtube/Instagram).
- Support the optimizing of ASO, ASM, and generate performance reports.
- Explore and experiment with new growth ideas such as online paid ads and other social media opportunities.
- Conduct market/user researchers to identify other growth opportunities.
- Generate easy digestible content for our Chinese American audience.
BizDev: Merchant research and analysis tasks (30%)
- Monitor hot trends among Chinese American shoppers.
- Help run data analysis for merchant sales volume prediction.
Requirements
- Currently enrolled in a bachelor’s or higher University program in business, marketing, communications, or related fields.
- Fluency in Chinese and English (written and verbal communication).
- Comprehensive understanding of Chinese American’s shopping habits and pain points.
- Passionate about fashion, beauty, and lifestyle products.
- ASO,Branding, Social media management knowledge is a plus.
- SQL skills is a plus
What you can gain
- Experience in managing social media accounts of initial stage by learning how to format the content, to obtain followers and to improve the engagement rate.
- Experience in data analysis and turning insights into an actionable plan
- Online marketing campaign operation and coordination skills.
What we offer
- Be a part of diverse and awesome team.
- Grow your expertise and career in a sustainable hyper-growth startup.
- Flexible working schedule.
- Learn how to execute in an international startup (Silicon Valley and Shanghai offices).
- Walking distance to Sunnyvale Caltrain Station and to downtown restaurants.
Company Mission
Connect American and European lifestyles with Chinese consumers through our mobile marketplace app: Beyond (5th Avenue in your Pocket, http://www.bybieyang.com) through data-driven marketing technology. BorderX Lab is co-founded by 3 Google alumni with serious entrepreneurship experience and headquartered in Silicon Valley. We are currently in a very high-growth mode and laser-focused on customer optimization.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.